Do you have any of these business problems?
- I’m working too hard and the rewards are too few.
- My business doesn’t have a way of doing business, leaving it in chaos.
- My business doesn’t serve my life; it consumes it.
- I don’t have a personal life plan that purposefully guides my daily actions.
- I’ve never considered that I could and should build my business so that it could work without me.
- I perform too many functions (wear too many hats) with no plan for freeing myself from the technical work of my business.
- I don’t have a system for recruiting, hiring, and training dedicated and effective people.
- My business is organised around my existing people rather than my business processes so there’s inconsistent performance and havoc when someone leaves.
- I feel trapped in my business because I can’t depend on my employees.
- Accountabilities in my business overlap and are unclear creating confusion about who reports to whom.
- My business doesn’t produce consistent, predictable results.
- I don’t know who my most probable customer is.
- I don’t know how to identify and appeal to the emotional needs of my customers and prospective customers.
- I’ve never examined the impact my whole business process has on my customers’ experience.
- I market and sell “by the seat of my pants”; I’ve never used proven marketing and selling strategies.
- I’ve never realised that, in the best businesses, systems run the business and people run the systems.
- I don’t really know what it means to take self-responsibility for my choices.
Do a quick tally from the list. How many have you experienced, or are experiencing at present?
EMyth’s approach to business leadership and management is grounded in self-honesty, the willingness and courage to change your relationship to yourself and to your business. It’s a comprehensive process for transforming your business into a more profitable and scalable enterprise, one that serves your life in ways that are most meaningful to you. It’s a way of thinking about your business and your life, and the relationship between the two. It’s a model for how to productively relate to the development of your business, your own growth as a leader and the results that you want your company to produce.
Successfully building a business requires an owner to take a high-level, strategic view, and see the business from an integrated, holistic perspective. You can always create band-aid or one-off solutions to your business problems. Most business owners do. If they don’t have enough sales, maybe they build a website to drive more business to their store. If their cash flow isn’t adequate, maybe they put off buying a piece of equipment they need. If their employee turnover is too high, maybe they create a bonus system to incentivize employees and encourage retention. All of these may be effective solutions, but only in the short term.
What creates real, long-term change is a different way of seeing your business and yourself in relationship to it. The EMyth Perspective is transformative because it operates at a level upstream of, or prior to, your behaviour or your actions.
How you relate to your business is the basis for all of your choices, actions, and then results. The longest lever for change, then, begins with you and how you relate to your business. Most business problems begin here and are solved here.
Embodying The EMyth Perspective is a process that happens over time and involves looking at where you hold ideas and values that are not serving your highest priorities, and choosing new perspectives instead.
Want to know how we do it?