Have you ever thought you couldn’t do something? Making whatever it was feel bigger than you?

Maybe it was lifting a heavier weight in the gym, or running further than you ever thought possible? Maybe you finally had that difficult conversation with someone that’s been bugging you for years?

Then - somehow, someway - you surprised yourself by doing it the very thing you thought you couldn’t do? Becoming bigger than it in the process. You know, going beyond your limits.

That’s what we help you do for your business, and your life. We help you learn how to take control of your business so you lead it, rather than it leading you.

The word ‘meta’ is Greek, and means ‘after’ or ‘beyond’.

We are meta. We help people grow beyond their limits.

Let's get started



Grow in 2015: From Strategy to Action
29/30 November 2014, Rembrandt Hotel, London.





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Rich Litvin | author of The Prosperous Coach and The Loneliness of Leadership

“David Foster has a unique background as both a successful entrepreneur and a high-level coach. He is an expert at cutting through the chaos to bring clarity, vision, strategy and accountability.

Unlike most business consultants and coaches, he’s not afraid to share his successes or his struggles. All business owners have them. Few discuss them so openly and authentically.

If you’re frustrated with the challenges that trying to get to the next level in your business can bring—or you want to craft a powerful vision for what comes next—he’s the right person to speak to.

Schedule a conversation with David to get back to being the leader you always wanted to be. “

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Adam Goff  |  Capital Living

“I must say that I had never had any coaching like this before and whilst I understood the need for good advisors I didn’t really believe I would get much out of the programme. I was curious but cynical.

Turns out I was wrong. The coaching has given me an environment to express my dreams, fears, and problems and then be shown ways to deal with them. This has, of course, had a huge impact on my life. Mainly I am less stressed, more in control, a better leader and importantly my business is stronger than ever. We are now growing again for the first time in 18 months. Whereas before I was reluctant to make big strategic decisions like setting up a new office or make a new hire, I now relish the chance to do so because I have seen such positive results thanks to the coaching and support I have received.

Wondering whether to do this? I would suggest you see this as a financial investment, thus you will have to put money in but you will see a bigger return back. Take a leap of faith and trust David, he really does have your best intentions at heart. How many people in your life can you truly say that about? Who doesn’t have an ulterior motive? Leadership is lonely but it need not be.”


Damien & Adrian Garvey  |  BWL Group

“David has been patient, thoughtful and supportive throughout the process to date and has a very effective way of continuously probing an issue or problem until the true core of the problem has been uncovered. He innately knows when there is more to a problem that is being openly discussed and has helped us to see much more clearly the driving passions and beliefs that are our great strengths but also that these can sometimes have a negative impact on the business development.

From our first meeting and workshops is has been clear that David is a man of questions, he understands that each of us has our own answers within ourselves and his role in the process is to question our beliefs and actions in a way that lets us see the answers that we already have, always in a respectful way David ensure that we face our own hard questions.  Our business is seeing the benefits and the two founding Directors are more engaged than they have been for a number of years.

Through working with David it is starting to feel like the fog is lifting for the first time in a long time and a clear path to a brighter future ahead is now becoming clear again. This has not been an easy process to date but the support and direction provided by David’s coaching and probing has made us take the first steps that we would definitely have not taken without his help.

I could not recommend David and the processes he brings to the table more highly and hope to be working with him to help build our future vision long into the future.”


Ben Afia | Afia

“I’ve had many coaches, even trained as a coach. And David is one of the best. He helped me reignite my excitement for my business, find new challenge in becoming a better manager, and helped me face up to some tough decisions.

In a year with David and Myth I have more clarity, am less overwhelmed and I’m enjoying my work again.

I’ve not come close to any other source of business coaching that focuses so purely on your role as founder and how you’re getting in your own way. I only wish I’d found him earlier.”


Silas Lees  |   Visionary Group

“Originally signed up to work with David after reading The E-Myth.  After being embroiled in all the trials and tribulations of starting a business and feeling like everything was getting out of control, I was very glad to have David’s assistance in helping to put me back on the straight and narrow, giving me focus on the important things and drowning out the noise of all the other demanding tasks that fill an entrepreneurs day!

The process was not at all what I expected initially.  David worked with me to identify the key reasons why I was creating the business in the first place and what I wanted to achieve from it.  What I discovered was that I was not following my passion with the businesses and instead saw it as a means to creating money so that I could then live my life at some point in the future once I had ‘made it’!!  I saw the futility of dedicating time and effort to a business which did not thrill and excite me and felt like drudgery to work on!  It was literally a case of selling my soul; something that I wouldn’t wish upon anyone!  David gave me the clarity and most importantly the confidence to pursue that which matters most to me and create a business and life which is fulfilling to me on many levels which I had not considered previously.”


Carmen Adams   |  Lily Rose Cupcakes

“Deciding to work with David as my coach was one of the best decisions I’ve made – both professionally and personally. I started working with David soon after my first attempt at entrepreneurship had failed. I had opened a business that closed within the first year, and I was financially and emotionally drained. I knew I wanted to take another shot at it, but I just didn’t know where to start. With David’s guidance, I was able to develop a clear vision of what I wanted my new and improved business to look like. David encouraged me to dig deep inside of myself to uncover what I truly wanted for my life and my business. He helped me discover my purpose and the core values I want to see reflected in my life as well as my business. He also helped me identify patterns and behaviours that could impair my business and personal growth and suggested things I could do to develop better ways of doing things. David has a way of guiding you to the answers you need without giving you the answer himself. Working with David was much more rewarding than I could have ever imagined. Each session was a lesson in self-discovery. I now have not only the beginnings of a blueprint for my business – I have goals for how I plan to live life – a life that includes a thriving business that reflects my core values.”


Graham Simmons  |   Lux Electrical

“After helping me identify many ongoing mistakes and missed opportunities, David has continued to chip away at the issues that thwart the smooth running of my business. He has an ability to communicate what is required to get my business to the required state which will allow me and my family enjoy a fuller, less stressful life. The aim is to sort out the day to day problems that creep into our private life, leading to myself thinking about work in my downtime, which in turn affects what goes on out of work, 24-7!!


Phill & Sue Evans  |   RDB Concepts

“We came to EMyth in 2010 –  frustrated about not being able to grow our business and didn’t know how to get re-engaged, feeling trapped and disheartened by the whole thing, almost giving up. Four years on, we have a growing, vibrant company that reflects who we are and why we wanted to have our own business in the first place. We are now confident in what we deliver; our employees and ourselves. Through coaching we’re building the company we always wanted, with direction and purpose. All of this is thanks to the patience and understanding of David.”


Tim Bretman & Danny Hargest   |  City Change Management

“We wanted someone to tell us the answers, we needed a quick fix. We wanted to jump to the most painful bit to get some relief – but we were not aware root cause, only the symptoms. We thought our frustration was centred around a lack of business knowledge when in reality we didn’t know it’s starts with yourself, who you are, what you want and your relationships

The same problems we’re starting to occur in our business in 2014, this was the 3rd time we had encountered a series of frustrations in 7 years. I was adamant we would find a different solution this time around, one that is lasting and provides us with a platform to develop and grow our business but more importantly one that helps us to grow as people.

We found David late 2014, and it was immediately obviously that this time we had found a source that was going to work for us. David’s experience in dealing with business owners, his knowledge of systemic business solutions and most importantly his skills as Coach were the keys to an immediate impact. David listens with intent and curiosity before he skilfully acts like as mirror as he reflects the emotional challenge or opportunity back to us and begins to allow us to find the answers for ourselves. Business challenges haven’t disappeared but our relationship with them has totally transformed, not only are we more in control of our company we are significantly more in control of lives and our relationships, and of them are healthier as a benefit.  We’ve got a long way to go and I am very excited to see what the future holds!!”

David hasn’t got all the answers – but he has got the right questions for you to take action and solve the problems yourself. No one knows your business better than you, so who better to solve your own problems. Often, what he suggests isn’t the easiest course of action, it can be challenging but it always leads to a different way of thinking and therefore producing a result that wouldn’t normally have happened.

David really takes pleasure in helping business owners to sort out their issues and thrives on the progress and success that is obtained.”


Andrew Biffa   |   Birch Roofing

“At the time of writing, David Foster and I have been working together for 12 months exactly. Today, I received a handwritten letter from David to mark the occasion. This is a perfect example of the care and commitment David has shown to helping me grow both my business and personally over the last year. When we began working together, my business was producing erratic results in every area, and was solely reliant upon my personal toil, tears and sweat. David helped me understand the structure of a successful business, discover my own purpose and begun the process of growing the business beyond myself.

In 12 months we have achieved a 100% increase in both revenue and profit. But more importantly, I now work with deliberate purpose towards my Vision for my small business. For the first time ever, I am running my business instead of my business running me.

Do not expect an easy ride, be prepared to be challenged in every way and magical things will start to happen. I now see David as THE key consultant in my Strategic Planning and expect to continue the relationship for many years to come.”


Mel White   |   Honeywell Aerospace

“I have worked with David for a number of years now and have been very pleased with the approach he brings to tasks, he is willing to float new ideas and challenge the existing status quo. If you want a different and thought provoking approach to how to develop and market your products then talk to David.”


David Haynes   |  Lakehouse Group

“David was initially engaged to scope and deliver a brand strategy project which successfully developed into a more over-arching business planning project. He was instrumental in aligning our values, vision and strategy sympathetically with the needs of our market space and tangibly raised our profile. He delivered a highly successful programme of connecting our values to our staff, and establishing robust processes/vehicles for delivering communications internally and externally. He was instrumental in designing our Business Development personnel structure/outputs and managed the resulting recruitment processes successfully. David continues to be retained by our £50m per annum business.”